Local Meta ads
Facebook and Instagram campaigns shown only to people who can actually reach you. Meta is all we do, so we do it well.
Ads for local businesses
Past $20k a month starts with better ads.
SWL Ads runs Meta ads for local businesses doing under $20k a month. We send you qualified leads only, so the people you speak to are already looking to buy.
Meta ads only
Built for under $20k/mo
Qualified leads only
Most clients pay $8–10 a lead
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Who it's for
Most agencies want clients spending five figures on ads. You're not there yet, and that's exactly why we exist. We take businesses under $20k a month and build the ad engine that gets them over it.
Monthly revenue$0
Where you are$20k threshold
What we do
01
02
03
Three things, done properly.
Creative that stops thumbs
Short videos and images made for your business, your offer and your town. Scripted, edited and tested by us.
Qualified leads only
Every lead is screened before it reaches you. Tyre-kickers get filtered out, so your time goes to people looking to buy.
Who we run ads for
If customers come to you, or you go to them.
🔧
Home services
Plumbers, HVAC, roofers, electricians, landscapers.
💇
Salons & studios
Hair, nails, barbers, lashes, tattoo.
🏋️
Fitness
Gyms, personal trainers, yoga and martial arts.
🍜
Food & drink
Restaurants, cafés, caterers, food trucks.
🚗
Auto
Detailers, repair shops, tint and wrap.
🧹
Cleaning
House, office, carpet and pressure washing.
How it works
From first call to first leads.
Free ad plan
A short call about your business, your area and your numbers. You leave with a plan whether you hire us or not.
Step oneWe build everything
Offer, ad creative, targeting and the questions that qualify each lead. You approve it before a dollar is spent.
Step twoLaunch small, learn fast
We start with a budget that fits a business your size and find which ads bring in buyers, not browsers.
Step threeScale what works
Winners get more budget, losers get cut. You get a simple report on qualified leads, cost per lead and what's next.
Step four
The math
See what ads could add.
Estimated added revenue / month
$0
Qualified leads per month0
New customers0
Return on ad spend0x
An estimate from your own inputs, not a promise. Most of our clients pay around $8–10 per lead; yours will vary by trade and area.
FAQ
Fair questions.
Why only businesses under $20k a month?
Because the playbook is different. Small budgets can't afford broad testing, so every dollar has to go toward a tight local audience and one clear offer. That's all we do.
How much do I need to spend on ads?
It depends on your trade and area. We'll recommend a starting budget on the free call, sized to what your business can sustain.
What makes a lead "qualified"?
Before a lead reaches you, they've answered questions that confirm they want your service, are in your area and are ready to move. You speak to buyers, not browsers.
Do you run Google ads too?
No. We only run Meta ads on Facebook and Instagram. For local businesses with smaller ticket sizes it's where we get the lowest cost per lead, so it's the only thing we do.
Do I need a website?
No. Leads can come through a form inside Facebook and Instagram, so you can start without one.
How soon will I see leads?
Ads can start delivering shortly after launch, but the first weeks are for learning what works. We'll set honest expectations for your market before you start.
What happens once I pass $20k a month?
That's the goal. We keep scaling what's working and adjust the plan to fit a bigger business.
Free ad plan
Let's get you past $20k.
Tell us about your business. We'll come back with a plan for your area and your budget.